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How it works

Four workstreams. One repeating loop.
Your mention rate, climbing.

Here's what happens from the day you book a demo through month twelve of an ongoing engagement.

The loop

Measure, prioritize, produce, report. Then do it again.

01

Measure

We map the real buyer questions in your category and run them across ChatGPT, Claude, Perplexity, Gemini, and Copilot. Weekly. We log every answer, every competitor mention, every shift.

02

Prioritize

We rank your gaps by buyer intent and fix difficulty. You get a plan — what to publish, what to earn, what to optimize, in what order.

03

Produce

We produce the content — comparison pages, long-form, help docs, Reddit, video, third-party placements. Under your brand, through your review.

04

Report

Every week, one number: did your mention rate move. We report honestly, iterate fast, and kill what isn't working.

One number: your mention rate, tracked every week
+612% vs. baseline
0%16%32%48%64%2 comparison pages shippedG2 category page liveReddit authority threadCategory default on 3 promptsWk 0Wk 3Wk 6Wk 9Wk 12
The stack

Four systems, one operating team.

01

Measurement

Live LLM queries

Real ChatGPT, Claude, Perplexity, Gemini, and Copilot. Never SERP proxies. Weekly standard, daily for enterprise.

Custom question sets

Tailored to your category, ICP, and funnel stage. Built on the demo audit, refined through the first 90 days.

Competitor benchmarking

Your top 5–10 rivals tracked on every question alongside you. Share of answer, not just presence.

Dashboard

Live access for your team. Weekly email digest. Monthly strategy review. Quarterly leadership review.

Benchmarking · one of your tracked prompts
5 models · 124 prompts
Northwind
24.4%
Vitacost
15.0%
iHerb
14.1%
Nature Made
10.6%
Amazon
9.8%
Vitamin Shoppe
8.0%
Thorne
6.2%
Puritan's Pride
3.5%
02

Content engine

Long-form and comparison pages

The format models cite most across most B2B categories. Researched, written, published under your brand.

Reddit and niche platforms

Where models actually learn your category's conventional wisdom. Done authentically, not spammy.

Help docs and knowledge base

Often the highest-leverage content nobody invests in. We find the questions, we write the answers.

Video and YouTube

For categories where models lean on video. Scripts, briefs, optimization — ready for your team or ours to produce.

Third-party placements

G2, Capterra, industry publications, podcasts, expert roundups. Earned, not bought.

Content pipeline · live
Drafting
2
Northwind vs. Competitor X — comparison page
Comparison
How to choose a Series B CRM
Guide
Review
2
GMP-certified manufacturing · authority brief
Authority
Best AI-native analytics platforms 2026
Category
Shipped
3
Reddit: deep-dive in r/ProductManagement
Earned
G2 category definition · updated
Citation
Docs: 'Is Northwind GMP certified?'
FAQ
03

Authority

Citation engineering

Models have favorite sources. We identify them for your category and get your brand into them.

Structured data & technical AEO

Schema, markup, crawl posture for AI agents. The technical floor that amplifies everything above it.

Brand mention monitoring

Where your brand shows up across the web and how to pull more of those mentions into surfaces AI cites.

04

Reporting

Weekly digest

What moved, what didn't, what shipped, what's next. Five minutes to read.

Monthly report

Mention rate change across every tracked question. Competitive shifts. Content attribution.

Quarterly review

Strategic pivots, category changes, leadership-level narrative.

The first 90 days

What happens in month one, month two, month three.

Days 1–14

Kickoff

Tracked question set locked. Baseline scan complete across all five models. Competitor benchmark locked. 90-day content calendar approved. You meet every person on the account.

Days 15–45

First wave

6–12 content assets shipped (volume depends on engagement tier). Weekly scans begin showing early movement. First third-party placements secured.

Days 46–90

Second wave

Next wave of content live. Mid-engagement strategy review. Measurable mention-rate lift on 30%+ of tracked gaps (our target). Roadmap for days 91–180 agreed.

See exactly where your brand stands in AI answers.

Book a 30-minute call. We'll run the audit before we meet and walk you through it live. Full report, yours to keep, zero obligation.

Custom audit included · No pitch decks · No pricing games